Progress Is Earned
When asked to produce a new yearly Big Ten Network commercial for Rutgers, our department decided to first take a deep dive into brand so we could communicate for Rutgers from an authentic perspective. In partnership with agencies Digital Pulp and Prairie Dog, and after months of discovery work and focus grouping, we developed a new brand platform with the belief that: Progress doesn’t travel in a straight line. It zigs and zags. It is hard and contentious. We create a learning experience and environment that prepares you for progress. We progress the human condition. From here, we create this Progress Is Earned commercial that’s grounded in an authentic Rutgers voice. This commercial is first exploration of our new brand platform. https://www.rutgers.edu/united
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Meeting Theme Graphics
Various theme graphics for sales, customer, and executive planning events. These themes help support company objectives and drive messaging throughout the duration of the event. These themes also set the tone of the meeting space, staging, print materials, and presentation graphics.
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Peak Projects
Branding and website for a new event production company based out of Aspen, CO. They wanted a circle and mountains incorporated, and since it was the simpler the better for these guys, I used one color and one line weight for the logo. After this project, I was hired to brand their events as well. Visit Site
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Farm of the Future
Space branding for a BASF customer event called "Farm of The Future." We decided to use polycarbonate panels (same material that greenhouses are made of) and lit them from underneath. This allowed us to bring a classic farming material into the space and give it a new twist. It allowed me to design with an emphasis on the negative space and I really enjoyed the project.
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Run The Hook
Announcement video for an annual 5k/10k race at Sandy Hook, NJ. Video was placed as a sponsored ad on Instagram and was designed to be a seamless loop. I design all promotional and on-site materials for this event. Logo design inspired by the lighthouse located at the location.
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Asbury Park Santa Run
Branding, website, support graphics, and Snapchat geo filters for a 5K Santa Run in Asbury Park, NJ. Logo inspired by the iconic "Tillie" of Asbury Park and retro postcard typography. Visit Site
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