If there’s anything the pandemic taught us all, it’s about caring. Caring for ourselves. Caring about others. Caring about community. It’s taken a lot for the Rutgers community to get back on campus, so this campaign was designed to help promote a safe space for all and keep the community healthy and thriving. This toolkit of social, digital, and print graphics was distributed to campus communicators across all three Rutgers campuses to help promote a safe and healthy environment.
Key audience insights:
– Currently navigating new life on campus after a long period of remote/hybrid environments
– Everyone was impacted differently by the pandemic and may or may not have changed behavior(s) as a result
– Covid image associations and communications fatigue